Market Penetration

Assisting Organizations Seeking Market Entry or Market Expansion

GSIS was retained by a leading technology company with the critical goal of enhancing the profile of the company’s capabilities to government law enforcement operations decision makers and procurement officials. The company wanted to build awareness of its breakthrough inter-operability software with the capacity to enhance existing security operations.

GSIS guided the promotion of this new technology to government subject matter experts who were able to assess the value of the product as a force multiplier for security operations. GSIS mapped a path for the company through the maze of protocols, regulations and acquisition requirements with the federal government.

GSIS was able to develop the company’s image in the federal government marketplace resulting in new sales opportunities and growth.